SONY

BRIEF

Get visibility in Ibiza organising a promotional activity where the phone would be the core element.

The objective was to collect database, associate the name of the brand with another Ibiza key brand and get visibility on and offline.

OUR IDEA

Organising a promotion at the airport where people would use the XPERIA phones to take “their first selfie in Ibiza”.

During 3 months we set-up a stand at Ibiza airport, in partnership with Ushuaia and Vunee, a photo sharing platform.

RESULTS

Impact over 2mn of tourists visiting the island (AENA data).

More than 20.000 photos published on FB, generating more than 2 millions of impacts for the brand.