F*** ME I’M FAMOUS
Lounge Club by Cathy and David Guetta 2013
For the second year: concept development and communication program for the 1st disco ever at an airport!
WHAT WE DID?- Concept development- New design 2013- PR & Press – Promotional plan: hostesses at the airport or at Ibiza’s major clubs – Advertising plan: billboard- Co-branding activities with partners: Burn, Pioneer, Audika
RESULTS:- + 20% sales (Aug 13 vs Aug 12)- 200.000 flyers distributed- 100.000 euros advertising plan- +50 media talking about it- 86% of the clients giving positive feedback (Ipsos study)