education

event & workshop

Event & Workshop by Inwave Academy's experts.
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  • 02.speakers

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    daniel nguyen

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04.timetable

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schedule does not exist

night party and rest time

schedule does not exist

05. Registration

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Duis aliquet egestas purus in blandit. Curabitur vulputate, ligula lacinia lorem ipsum hasellus molestie magna non est bibendum non venenatis nisl tempor…

daniel nguyen
Co-FOunder of inwavethemes

Duis aliquet egestas purus in blandit. Curabitur vulputate, ligula lacinia lorem ipsum hasellus molestie magna non est bibendum non venenatis nisl tempor…

daniel nguyen
Co-FOunder of inwavethemes

Duis aliquet egestas purus in blandit. Curabitur vulputate, ligula lacinia lorem ipsum hasellus molestie magna non est bibendum non venenatis nisl tempor…

daniel nguyen
Co-FOunder of inwavethemes
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06.blog post

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Marketing Must Reads

Marketing Management

The book was written by father of marketing Philip Kotler and Kevin Lane Keller. The book considered to be must read as it includes all basics of marketing and describes them in a very easy reading and engaging manner. Also, the authors overview the most common practical issues for marketers and clarify the most important aspects of marketing. Due to the impressive experience authors deserve your trust and the book deserves your time.

Influence: The Psychology of Persuasion

First published in 1984, Influence: The Psychology of Persuasion is one of the most highly recommended books for people working in the marketing sector. Influencing decision making of consumers is one of the must-have quality of marketing professionals. This classic book by Robert Cialdini, sheds light on some effective ways to influencing the decision making of others. The author shared his insides on the people’s psyche for doing any particular act and explains the psychology of why people say “yes” and then how to use that information to influence their decision. The author discussed six universal principles of influence, i.e. reciprocation, scarcity, authority, consensus, commitment, and liking.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors advanced the notion for laws of marketing and provided a list of twenty-two innovative rules for understanding and succeeding in the marketplace. This is another popular book among marketing professionals. The authors discussed a lot of different areas such as the Law of Leadership, to the Law of the Category, to the Law of the Mind, the Law of Focus, the Law of Exclusivity and so on. The first and presumably most popular of the 22 laws explained by them was– it’s better to be first [into marketing] than it is to be best.

Likable Social Media

Dave Kerpen is the author of this 2011 New York Times bestselling long titled book, “Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More.” The author a successful CEO, packed the book with his practical experience and many case studies from different social media platforms. In this book, the author provided insights and instructions regarding the creation of brand value by engaging with social media users. The book is especially helpful for people who are new to social media platforms and searching for an easy guide for learning social media best practices.

Contagious: Why Things Catch On

 Jonah Berger explains why are some products and ideas talked about more than others. The book is fully based on researches and analysis. In this book, the author develops the idea that the most important factor for sales is Word of Mouth and gives you ideas of how you can make people talk about your product. An enormous work was done to write the book, it is full of real-life examples of brands you know as a buyer, but it is never too late to do something better than just to purchase their products. For example to learn how to sell your products.

Hooked: How to Build Habit-Forming Products

Nir Eyal spent years in the video gaming and advertising industries and has sold two technology companies. In his book, you will find the model of product development which will create a habit for your users. And what could be better than a product you can sell always due to addiction of a buyer?  Nir Eyal also proposes a way to keep your users engaged through years. Ideas proposed in the book are based on consulting, and practical experience and research. This book will be useful primarily for technology designers and product managers also it will be an inspiration for marketers, start-up founders, students and people simply interested in psychology.

Digital Marketing For Dummies

Authored by Ryan Deiss and Russ Henneberry, founder/CEO and Director of Editorial of DigitalMarketer.com, Digital Marketing For Dummies is one of the most comprehensive works on the subject matter. In this book the authors covered more or less every aspect of digital marketing including marketing campaign, creating landing pages, blogging, SEO, SEM, email marketing, data analytics and so on. Many digital marketers consider this book as a starting point for their change of fortune. The authors provided up to date techniques and tips for getting the best out of the latest advancement in technology.

The Art of SEO: Mastering Search Engine Optimization (3rd edition)

In the changing field of SEO, very few books have been able to remain relevant. Authored by Eric Enge, Stephan Spencer, and Jessie Stricchiola, The Art of SEO is the most popular book on SEO among the SEO professionals, beginners or experts alike. Now, in the #rd addition, these authors endeavored to keep the book up-to-date. The authors covered almost all areas of SEO, including customization of strategy, implementation, keyword research, website development, technical insights and so on. This book is also helpful for clients who are looking to hire the right SEO person or agency.

Backlinko

Founded by Brian Dean, an internationally recognized SEO expert, Backlinko is the first and last resort for many professional marketers for SEO advice. Over the last few years, Backlinko has become one of the most popular marketing blogs online. With his practical approach to SEO, Brian very quickly made a name for himself by publishing high-quality contents and ingenious strategies. His Skyscraper Technique became one of the most popular content marketing strategies among digital marketers. According to Inc. magazine, Brian Dean is one of the world’s most sought‐after SEO experts and Entrepreneur magazine labeled him  “SEO genius.”

Neil Patel’s Blog

A New York Times best-selling author, Neil Patel is one of the top influencers on the web. According to Forbes, he is one of the top 10 marketers in the world. His blog is also one of the most popular places to learn digital marketing on the web. His blog covers literally everything you need to know to start your career in digital marketing. Among topics covered are content marketing, conversion rate optimization, e-commerce, email marketing, entrepreneurship, online marketing, paid ads, SEO, social media and so on.     

STM Forum

#Stackthatmoney forum is the number one forum for affiliate marketers. It was established by people who stand at the origins of affiliate marketing. Through years it became the best “book” about marketing as it includes various areas of digital marketing and many people share their experience at the forum. Basically, you can easily find the answer to any question on any type of marketing. The moderators keep it clean, there are always experts who help you with advice and you are able to interact with this “book”.  The best thing about this forum is that total newbies entered the forum and after a few years and sometimes less they made  XXXXXX figures on their campaigns. Strongly suggested if you love marketing, want to work remotely and to earn better money than the fixed salary. 

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How to choose a Marketing Agency?

We are in the 21st century

Gone are the days when the quality of your product or service was enough to bring you sells and success. Nowadays, even before the product hits the market, a proper marketing strategy should be in place to launch your business. Marketing is the art and science, which if done correctly, turns your business into a brand. And unless you are a big corporation having its own marketing thing going on, you would need help from a marketing agency to be ahead of the curve. Because most businesses do not have a marketing department with appropriate resources or specializations. 

A marketing agency helps in implementing marketing strategies to generate your desired business leads. However, there are a plethora of marketing agencies out there, each claiming better than the rest. So choosing the right fit for your business might become a daunting task. This article will help you in finding the right marketing agency for you, which will allow you to focus on what you do best.

Things to consider before choosing a marketing agency:

Before starting your pursuit of a marketing agency, you as a client must do some homework of your own. You would need a definite plan in place as choosing the right ‘partner’ who would help you get the results, is one of the most important decisions for your business.

Set the Goals:     

Before hiring an agency, you need to figure out what you want to achieve through their service and how much do you want to spend in the process. This will help you choose the right set of peoples with expertise best suited for your needs. See, marketing is not only about sells or creating sales qualified leads or marketing qualified leads. Marketing can be also about building a brand name, building goodwill and reputation in a particular field.

Loopholes:

From web designing to product advertising, a marketing agency provides service in a broad range of areas. You need to find out the current position of your business and determine what are your service needs. Some companies may have an in-house marketing team in place but still, they are not getting the desired result. They need to sit with their in-house people and find out the areas they need help in.

Expertise Needs:

Marketing has become so technical that some areas can only be handled by experts for optimum results. You can hire more than one marketing agency based on your expertise if you want, but you need people who are experts in what they do and have a proven track record.

As we have mentioned earlier, there are a lot of marketing agencies out there. So you need to be careful while choosing one which can be a good cultural fit for your company and work as a partner.

Things to Look for in an Agency before Hiring:

1.    Experience Matters

Different marketing agencies might have expertise in different industries or their expertise may lie in a specific area of marketing. For example, some agencies are experts in the digital landscape. While choosing a marketing agency start by looking for an agency that has previously worked in your sector. Again also make sure of they have the right people in place for helping you according to your requirements.

2.    Track Record

You might not want to take the risk of hiring an agency with no track records. Try and find out the body of work of the agency. Ask them for referrals and recommendations from their previous or existing clients. Study the results of their previous campaigns and look at their client retention rate. You can start by checking their websites and portfolio, their digital presence and feedbacks/ testimonials from their clients.

3.    Look for Long Term Partners

One of the most important responsibilities of your marketing agency would be to build a relationship with your target audience. And to successfully doing that your marketing agency must identify with the vision of your company and work towards long term success. An agency must invest a lot of time to understand the needs of your business and the core values of your company to build a solid partnership. Look for those agencies that are willing to invest in your project and are not only focused on landing the deal.

4.    Cultural fit

Having the same core values and vision is extremely important for a successful professional relationship. Before partnering with an agency make that the vision and the work ethic of the agency align with yours. You would want a results-oriented agency, however, if you are not on the same page regarding the means of achieving those results, the partnership might not yield much success for you in the long term.

5.    Tools and Resources

To keep up to date with the recent trends and innovations in the field of marketing, the agencies must use appropriate tools and resources. Find out the tools and resources, the agency use and have access to and let them explain how they plan on to use them in executing their plan. This is especially important for digital marketing, as to be on top of the latest digital trends, agencies must also use the latest tools and resources.

6.    Transparency in the Key:

A good marketing agency will be transparent about what they are willing to offer and under what budget they will be able to provide the service. It is wise to have an open discussion regarding the goals, budget, and timelines beforehand. Make sure to meet the person who will look over your project. Don’t fall for a famous guy or brand with an inefficient team.    

7.    You want Results:

Nothing else will have any bearing if the agency you hired could not deliver you the results you wished for. A marketing agency should be result driven. They should be proactive in coming up with strategies to better fulfill your goal. The important thing to remember is that you should be in charge and decide your own goal. The marketing agency must work to fulfill your set of objectives.

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