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  • 02.speakers

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    daniel nguyen

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04.timetable

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night party and rest time

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05. Registration

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Duis aliquet egestas purus in blandit. Curabitur vulputate, ligula lacinia lorem ipsum hasellus molestie magna non est bibendum non venenatis nisl tempor…

daniel nguyen
Co-FOunder of inwavethemes

Duis aliquet egestas purus in blandit. Curabitur vulputate, ligula lacinia lorem ipsum hasellus molestie magna non est bibendum non venenatis nisl tempor…

daniel nguyen
Co-FOunder of inwavethemes

Duis aliquet egestas purus in blandit. Curabitur vulputate, ligula lacinia lorem ipsum hasellus molestie magna non est bibendum non venenatis nisl tempor…

daniel nguyen
Co-FOunder of inwavethemes
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06.blog post

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Sex in Ads

Creating successful marketing campaigns is essential in modern business. Ads are a great way to do this. There are many different types of advert – billboard, magazine, TV and digital to name a few. In recent years, we have witnessed a new type of advert emerging – one that contains sexual content. Marketing teams continue to push boundaries and use sex as a viable means of promotion.

The fact is, sex sells! Conversion rates for adverts containing innuendos or outright raunchy scenes are always higher. In the below, we look at why we are obsessed with “getting it on”, and how you too can make successful adverts using this theme.


Why are humans attracted to sexualized adverts


So why do we secretly love seeing sexualized adverts? Why it attracts our eyes and moreover increases the attractiveness of a brand?

There are genuine reasons as to why this form of advertising is effective:


Sex is ingrained into our very being


The most basic reasoning is that approval of sex is ingrained into our brains. It is part of our natural instinct! (Men will clap their hands reading this!). We see something raunchy, and our brain automatically thinks… wow, this is good!

Sex in ads also plays on our confidence and self-belief. A prime example is the Lynx deodorant adverts. These adverts show men in various situations – the deodorant gives them almost superhuman powers and they can attract the attention of females. This is an over-the-top situation, but it works! There have been reports of young men who believe these adverts are true!


Examples of successful sexualized marketing campaigns


If you need more proof that sex sells, these notable businesses have all created hot adverts in the past:

Abercrombie & Fitch

Victoria’s Secret

– Dolce & Gabbana

– Armani

Old Spice

There are countless more examples. Just look at adverts for such things as lingerie or sexually related products. Companies certainly aren’t afraid to push the boundaries!


How can you as a business use sex to your advantage?


Now we know why sex is an effective tool, how can you use it to your own advantage? The following are two of the main ways that you can use sex in your marketing and adverts:

Overt sex to give the shock factor

Sex can be used to shock viewers and grab their attention. The overt use of sex within adverts can achieve this. Durex, for example, has recently created a series of raunchy adverts that boldly promote the products they sell. Diesel, on the other hand, had an advert featuring a couple embraced in a sexual position – the tagline was, “sex sells, unfortunately, we sell jeans”. If you really want to make an impact, don’t shy away from the subject of sex in your adverts!

Subtle sexual innuendos

If blatant displays of lust and romance are not your style, why not use sexual innuendos? Sex can be used in a subtle way – it can be suggested at hinted at. This type of advert is clever and sets out imagination thinking. It also creates excitement and allows our mind to. As an example, we can look at Durex. They created a simple advert that used sex in a subtle way. Two pictures – a baby carrier prices at $217, and a pack of condoms priced at $2.50 – the message is clear and the advert was highly effective. 

Don’t be afraid to use sex in your adverts! It really can take your marketing to the next level. Always remember to consider your audience however and who may see your ADS. Sexualized content that will be viewed by children is obviously not a good idea. Furthermore, the older generation may find raunchy ads offensive!

Read more

Not effective ADS in social networks

Obviously, social media is one of the most used mediums on the web. Sites such as Facebook and Twitter have millions of active users. Due to this fact, businesses now advertise their products and services on these platforms.

Advertising such as this has been used extensively. When used correctly, it can produce fantastic results. It can help improve conversion rates and generate increased traffic to business websites. The point is, however, is that it has to be used properly. As you will see in the article below, many businesses are finding that their advertising through social media is ineffective. We look at why this is happening, and what factors should be considered. 

There are many statistics that show customers are generally tied of social media adverts. For example, an annual study called the CMO study showed that 74% of social media users thought there were too many social media adverts. Furthermore, 44% of users also stated that adverts are generally irrelevant to their own interests.

 

Why are you adverts ineffective?


Now that you understand the severity of the issue, we can look at the cause. In most cases, businesses are simply not creating effective social media advertising strategies. They could be using outdated techniques. Alternatively, they may simply not understand how to make the most of their adverts.

The below lists 5 different reasons why your social media adverts could be ineffective: 

1. Customers have become experienced in online browsing

When social media advertising was first introduced, it was a new phenomenon. Platforms such as Facebook and Twitter were still in their infancy and developing. This meant that customers didn’t really know what to expect. Moreover, the adverts were new, fresh and interesting. Seeing adverts created a positive reaction and customers were generally more engaging.

Fast-forward several years to the present day and the effect is not the same. Customers are fully versed in social media – they know what to expect. They are wise to what adverts are offering. Furthermore, in most cases, a user browsing the web will already have an idea of what they want, and where they want it from. Browsers today on social media are experienced – this means that they do not need persuasion from social media adverts. 

2. Advertising methods have evolved

Social media is continually evolving. Adverts on these platforms are also changing. Advertising methods that worked in 2018 may be completely irrelevant in 2019. Many businesses find their social media adverts are ineffective because they are using outdated techniques. As a business, you should keep up to date with new developments. Analyzes your competition and look at what methods they employ. Also, use analytics to track the effectiveness of your own adverts. Ensure you are using the latest advertising methods and strategies!

3. Poor use of images and multimedia content

Using images and multimedia in adverts can increase engagement. This only holds true when images are used correctly, however. Ensure your imagery is relevant to the content of the advert. If your advert is selling gardening products, for example, the images should be of those products – not something completely unrelated. Poor use of images can decrease the effectiveness of adverts greatly – customers simply lose interest or stop trusting you as a company.

4. Bad timing

The timing of your social media adverts is vital. Consider this example. Your business is based in Spain – it operates on CEST time. Regardless of this, you schedule your social media posts randomly – some adverts are therefore posted at 2am in the morning. Is this effective? No, because your customer base is also Spanish, and at 2am they will be in bed! Research suitable times for advert placement – lunchtimes and evenings for example generally yield much better results.

5. No use of call to action or incentive-driven content

An advert must have an incentive. A reason for the user to click it. This could be something like a promotional offer, a discount, or a limited time offer for example. Offers such as these look attractive to customers. Aside from incentives, a call to action should also be used. This is a simple line of text or graphic that prompts the user to do something – such as click the advert, or go to a certain website – you are essentially telling them what to do next.

Social media adverts can be extremely effective. The key is to understand how to use them properly. Ensure your timing is optimized. Include a call to action that entices your customers. Don’t use irrelevant multimedia. Most of all, ensure the advert content is engaging and interesting!  In other words, be short and to the point!

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