The book was written by father of marketing Philip Kotler and Kevin Lane Keller. The book considered to be must read as it includes all basics of marketing and describes them in a very easy reading and engaging manner. Also, the authors overview the most common practical issues for marketers and clarify the most important aspects of marketing. Due to the impressive experience authors deserve your trust and the book deserves your time.
Influence: The Psychology of Persuasion
First published in 1984, Influence: The Psychology of Persuasion is one of the most highly recommended books for people working in the marketing sector. Influencing decision making of consumers is one of the must-have quality of marketing professionals. This classic book by Robert Cialdini, sheds light on some effective ways to influencing the decision making of others. The author shared his insides on the people’s psyche for doing any particular act and explains the psychology of why people say “yes” and then how to use that information to influence their decision. The author discussed six universal principles of influence, i.e. reciprocation, scarcity, authority, consensus, commitment, and liking.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors advanced the notion for laws of marketing and provided a list of twenty-two innovative rules for understanding and succeeding in the marketplace. This is another popular book among marketing professionals. The authors discussed a lot of different areas such as the Law of Leadership, to the Law of the Category, to the Law of the Mind, the Law of Focus, the Law of Exclusivity and so on. The first and presumably most popular of the 22 laws explained by them was– it’s better to be first [into marketing] than it is to be best.
Likable Social Media
Dave Kerpen is the author of this 2011 New York Times bestselling long titled book, “Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More.” The author a successful CEO, packed the book with his practical experience and many case studies from different social media platforms. In this book, the author provided insights and instructions regarding the creation of brand value by engaging with social media users. The book is especially helpful for people who are new to social media platforms and searching for an easy guide for learning social media best practices.
Contagious: Why Things Catch On
Jonah Berger explains why are some products and ideas talked about more than others. The book is fully based on researches and analysis. In this book, the author develops the idea that the most important factor for sales is Word of Mouth and gives you ideas of how you can make people talk about your product. An enormous work was done to write the book, it is full of real-life examples of brands you know as a buyer, but it is never too late to do something better than just to purchase their products. For example to learn how to sell your products.
Hooked: How to Build Habit-Forming Products
Nir Eyal spent years in the video gaming and advertising industries and has sold two technology companies. In his book, you will find the model of product development which will create a habit for your users. And what could be better than a product you can sell always due to addiction of a buyer? Nir Eyal also proposes a way to keep your users engaged through years. Ideas proposed in the book are based on consulting, and practical experience and research. This book will be useful primarily for technology designers and product managers also it will be an inspiration for marketers, start-up founders, students and people simply interested in psychology.
Digital Marketing For Dummies
Authored by Ryan Deiss and Russ Henneberry, founder/CEO and Director of Editorial of DigitalMarketer.com, Digital Marketing For Dummies is one of the most comprehensive works on the subject matter. In this book the authors covered more or less every aspect of digital marketing including marketing campaign, creating landing pages, blogging, SEO, SEM, email marketing, data analytics and so on. Many digital marketers consider this book as a starting point for their change of fortune. The authors provided up to date techniques and tips for getting the best out of the latest advancement in technology.
The Art of SEO: Mastering Search Engine Optimization (3rd edition)
In the changing field of SEO, very few books have been able to remain relevant. Authored by Eric Enge, Stephan Spencer, and Jessie Stricchiola, The Art of SEO is the most popular book on SEO among the SEO professionals, beginners or experts alike. Now, in the #rd addition, these authors endeavored to keep the book up-to-date. The authors covered almost all areas of SEO, including customization of strategy, implementation, keyword research, website development, technical insights and so on. This book is also helpful for clients who are looking to hire the right SEO person or agency.
Founded by Brian Dean, an internationally recognized SEO expert, Backlinko is the first and last resort for many professional marketers for SEO advice. Over the last few years, Backlinko has become one of the most popular marketing blogs online. With his practical approach to SEO, Brian very quickly made a name for himself by publishing high-quality contents and ingenious strategies. His Skyscraper Technique became one of the most popular content marketing strategies among digital marketers. According to Inc. magazine, Brian Dean is one of the world’s most sought‐after SEO experts and Entrepreneur magazine labeled him “SEO genius.”
Neil Patel’s Blog
A New York Times best-selling author, Neil Patel is one of the top influencers on the web. According to Forbes, he is one of the top 10 marketers in the world. His blog is also one of the most popular places to learn digital marketing on the web. His blog covers literally everything you need to know to start your career in digital marketing. Among topics covered are content marketing, conversion rate optimization, e-commerce, email marketing, entrepreneurship, online marketing, paid ads, SEO, social media and so on.
#Stackthatmoney forum is the number one forum for affiliate marketers. It was established by people who stand at the origins of affiliate marketing. Through years it became the best “book” about marketing as it includes various areas of digital marketing and many people share their experience at the forum. Basically, you can easily find the answer to any question on any type of marketing. The moderators keep it clean, there are always experts who help you with advice and you are able to interact with this “book”. The best thing about this forum is that total newbies entered the forum and after a few years and sometimes less they made XXXXXX figures on their campaigns. Strongly suggested if you love marketing, want to work remotely and to earn better money than the fixed salary.