We developed a 360º program to put Aperol in the centre of Ibiza’s way of life. We made a comprehensive campaign for two full months long.
To increase awareness of Aperol and consumer engagement toward a valuable international audience, we developed a viral marketing campaign, and tailor-made it according to their needs and targets. If you have been to Ibiza this summer, you surely have seen it!
From the airport to the beach we were everywhere, with the sole expectation of delivering an extraordinary customer experience.
The campaign included promotion at the airport, promotional activities and branding in 13 different venues, public relation and advertising activities.
CAFE DEL MAR
From the concept to the design of the venue through the music and communication we defined and designed
the launch plan and deal the contract between the landlord of the venue and the brand. We were glad to deal two partnerships for Café Del Mar with two other brands.
Get visibility in Ibiza organising a promotional activity where the phone would be the core element.
The objective was to collect database, associate the name of the brand with another Ibiza key brand and get visibility on and offline.
Organising a promotion at the airport where people would use the XPERIA phones to take “their first selfie in Ibiza”.
Impact over 2mn of tourists visiting the island (AENA data).
More than 20.000 photos published on FB, generating more than 2 millions of impacts for the brand.
Design, planning and production of Belvedere’s events in Ibiza
WHAT WE DID?- Original concept: the main activity was an interactive photobooth where people were could make and share on their social profiles branded polaroids, in real time- Negotiation with the venues (Belvedere’s major clients)- Planning, coordination and production
RESULTS- 10 events in Blue MArlin Ibiza and other top venues in Ibiza- More than 2000 photos – More than 200.000 impacts on the social media!
Official PR & Media presentation of the new beer from Ibiza
WHAT WE DID?- Concept development and event management- Deal with the different partners: the designer Toni Boned, for the costumes, the artist Jerom, for the life graffiti, etc.- Production of the event
RESULTS- More than 20 media- More than 200 guests from the sector- More than 50 media talking about the launch (clipping)
Opening with parties organized at Bershka Ibiza Stores
WHAT WE DID?- Concept development- Selection of the DJs- Deals with key partners: Ibiza Global Radio and Pacha Ibiza- Production of the event- Communication RESULTS- More than 1000 clients visiting the stores- 100 give aways (Pacha’s free entrance)- 2h of live broadcast of the activity on Ibiza Global Radio (interview of clients and Bershka staff)- 9 DJs and 2 stages (girls store / boys store)- 16 hours of music !
Lounge Club by Cathy and David Guetta 2013
For the second year: concept development and communication program for the 1st disco ever at an airport!
WHAT WE DID?- Concept development- New design 2013- PR & Press – Promotional plan: hostesses at the airport or at Ibiza’s major clubs – Advertising plan: billboard- Co-branding activities with partners: Burn, Pioneer, Audika
RESULTS:- + 20% sales (Aug 13 vs Aug 12)- 200.000 flyers distributed- 100.000 euros advertising plan- +50 media talking about it- 86% of the clients giving positive feedback (Ipsos study)
2013. Communication strategy and program for the launch and the 1st year of the new venue in Ibiza of the international group ECC Group.
WHAT WE DID?- Consulting and activity planning- PR & Press- Community management: Facebook posts, Facebook events & invites, Instagram, Twitter- Promotion plan- Advertising Plan- Opening party and main events production RESULTS- More than 100 articles talking about Experimental all over the world – 4000 likes on Facebook page- 2013 turnover higher than management’s objectives
For Areas and Guetta Events, we have created the first Lounge Club ever in an airport, F*** Me I’m Famous Ibiza Airport Lounge Club, by Cathy and David Guetta, and designed the communication program, including an amazing launch event with media from all over the world.
Full communication program in Ibiza including 8 unique events on the beach for EMI Germany, with some of the world best DJs. Get No Sleep parties have been ranked in the top 10 parties in Ibiza in 2012 by Pacha Magazine.