We developed a 360º program to put Aperol in the centre of Ibiza’s way of life. We made a comprehensive campaign for two full months long.
To increase awareness of Aperol and consumer engagement toward a valuable international audience, we developed a viral marketing campaign, and tailor-made it according to their needs and targets. If you have been to Ibiza this summer, you surely have seen it!
From the airport to the beach we were everywhere, with the sole expectation of delivering an extraordinary customer experience.
The campaign included promotion at the airport, promotional activities and branding in 13 different venues, public relation and advertising activities.